Porsche CEO announces restructuring plans amid declining China sales
Story essentials
Michael Leiters (CEO of Porsche)
Germany / China
June 23, 2026
This page is produced by collecting and structuring multiple public reports. Sections based only on reporting or testimony affect the displayed assessment, and the page is updated when new information is identified.
About this article
COMPAMIR Editorial Team
The COMPAMIR editorial team brings together public reporting and links to the original coverage. We update the page as new information emerges.
Read our editorial policy- Earlier version 16/23/2026, 2:11:08 PM
Porsche CEO Michael Leiters plans to present turnaround measures on Oct 7. The company faces a severe decline in China and a collapse in operating margins. Restructuring includes cost cuts, focus on high-end models, and 3,900 job cuts.
Read next
Prioritized by shared people, places, and events.
German automakers face declining revenue and profits in H1 2026
Volkswagen, Mercedes-Benz, and BMW saw a 2.9% revenue decline to 284 billion euros in the first half of 2026. Combined EBIT for the three companies fell by 19% to 13 billion euros. German manufacturers are losing ground to international competitors like Tesla and Geely.
Related book
Faster, Higher, Farther: The Volkswagen Dieselgate Scandal
Author: Jack Ewing
This book provides a deep dive into the corporate culture and strategic challenges of the Volkswagen Group (Porsche's parent company), offering essential context on how global automotive giants navigate crises, regulatory pressures, and the shifting demands of international markets.
As an Amazon Associate, COMPAMIR earns from qualifying purchases.