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Heineken appoints Rafael Oliveira as new CEO
Rafael Oliveira
Netherlands
June 23, 2026
This article is generated by cross-referencing multiple sources and official announcements. Parts relying solely on testimony or reporting are reflected in the confidence score; content and assessment are updated as new information is confirmed.
Rafael Oliveira, currently at JDE Peet's, will become the new CEO of Heineken in October. He succeeds Dolf van den Brink, who left in January. The appointment aims to address declining sales and improve productivity.